Expert advice and guidance
Gatherwell’s friendly team of experts is committed to scoring goals for your lottery. We’ve helped more than 13,000 organisations across the UK with their fundraising efforts.
Online lotteries for sports organisations
We give sports clubs and national governing bodies the competitive edge by helping them, and their member organisations, fundraise.
With low fees, simple setup and excellent returns, it’s time to start scoring fundraising goals with a Gatherwell lottery.
Get on a winning streak with Gatherwell. There’s no better way to help your member organisations fundraise.
13,000
organisations
across the UK
4000+
lucky winners
every week
£20 million
raised for
good causes
10 years
experience creating
digital lotteries
98%
customer satisfaction
score
Encourage supporters to give back to the sport they love
Your supporters love a good game. Why not give them a fun way to give back to the sport – plus a chance to win £25,000 each week?
Online lotteries help sports organisations leverage their existing members, players, families and friends to generate much-needed additional income.
We provide everything you need to make your lottery a success
Dedicated lottery website
With Gatherwell, you’ll get a dedicated website created just for your organisation, including a unique URL and a bespoke look and feel to match your branding. Your associated clubs can have their own lottery page included to help them fundraise as well.
Comprehensive launch plan
From press releases to event planning and more, we will provide a launch plan to help make your lottery a knockout success and enable you hit your fundraising targets faster.
Customised marketing materials
Our talented marketing team will take the burden off you and your volunteers, helping promote your lottery beyond the launch and providing a suite of flyers and digital assets, so that you can maximise engagement.
Social media campaigns
We’ll help you drum up support on social media with automated campaigns and branded posts that encourage supporters via Facebook and Twitter.
Dedicated customer support
When your supporters have questions, we have the answers! We’re here to help online and over the phone, via a dedicated phone number and email address, and can help out with anything from buying a ticket, prize claims or fundraising tips.
Complete visibility
Knowing how your lottery is performing is the best way to increase results, which is why we give you lottery performance insights in a comprehensive online dashboard and via email.
How it works
At Gatherwell we make lotteries easy for national governing bodies and sports organisations. You’ll be up and running before you know it, and raising thousands of pounds for you and your affiliated clubs.
Step 1: Kick off your lottery
Gatherwell will create an online lottery dedicated to your national governing body. We’ll work with you on all the fine details such as the lottery licence application, and will support you to gain endorsement from across your organisation.
Step 2: Attract organisations
Once your lottery is launched, it’s time to let your affiliated clubs know. Simply reach out to them using the templates we provide, and encourage them to create their own page within your lottery site.
Step 3: Encourage supporters
Now you have your clubs on board, it’s time to start fundraising! Supporters can purchase a ticket for just £1 for their chance to win the £25,000 jackpot and other cash prizes.
Step 4: Celebrate the wins!
We’ll take care of all aspects of the prize draw for you. All that’s left for you to do is celebrate alongside the lucky winners and watch as additional funding rolls in to support your organisation. Players can even donate their winnings back to the cause.
Discover how Gatherwell can help you fundraise for your sports organisation
Giving more back to your sporting community
We work hard to ensure funds raised go back to the good causes they were intended for. Up to 63.6% of funds raised go directly to you and your member organisations, which is almost double what other lotteries provide.
50% good causes
50% of all funds raised go directly back to the cause,
10% central fund
10% goes into a central fund, which can be used at your local authority’s discretion.
3.6% VAT
3.6% goes to VAT, which you can claim back and redirect into your organisation and clubs.
18.5% prizes
20% goes towards the cash prizes and £25,000 jackpot.
17.9% admin
17.9% of funds raised are used to cover administration costs such as customer support, marketing and additional, regular, non-cash prizes.
Frequently asked questions
Have questions about lotteries for national governing bodies? Find the answers below.
How much does it cost to set up a lottery?
We make it easy for national governing bodies to set up a lottery. We charge a small one-off fee to see you through the setup process. When everything is up and running, ongoing charges are based on a percentage of ticket sales.
How much money goes back to the community?
We’re passionate about ensuring that fundraising pounds go back to the cause they were intended for. With a sports lottery, up to 63% of all funds raised go back to the cause. The individual sports club or team keeps 50% of ticket sales generated through their individual page, and 10% can be directed into a central fund to be used by the governing body as they see fit. This is almost double the amount given back by other national lottery providers.
Is this lottery designed for smaller sports organisations?
If you work for a grassroots sports organisation, sports team or local club, One Lottery could be the solution for you. With no setup fees and no risk, getting started is easy. Check out One Lottery now.
Do I need a gambling licence?
Gatherwell will guide you through the application process for the relevant licence. We make the process easy and painless, and provide all the relevant documentation and advice you need.
How do the prizes work?
Most sports organisations choose to run their lottery with a prize model of £25,0000 jackpot and odd-based winners. We can also offer other, flexible prize structures as needed. Non-cash prizes such as holidays, vouchers or experiences can be included in the prize structure, as well as any prizes from your corporate partners. There is no risk to you or any of the causes to cover any of the prizes.
Who runs the lottery?
You will retain oversight and governance of your lottery, while Gatherwell takes care of day-to-day lottery operations for you. We also manage the prize fund and the jackpot.
How much ongoing work is involved?
We work hard to ensure the administrative burden for the national governing body is relatively low. Once the lottery is set up, sports organisations need to promote the lottery using the materials provided, approve clubs as they apply, and authorise monthly cause payments and a lottery return to your licensing authority.
Can lotteries cause problem gambling?
Charity lotteries or “incentivised giving programs” are considered low risk in terms of contributing to problem gambling. Several research studies support this.
Are we pressuring people into spending when they can’t afford to?
Your supporters are generous at heart, even when times are tough. But that’s no reason to take from those who can’t afford it. Our lottery tickets generally cost £1 each, which means they are less likely to break the bank. Players can stop playing the lottery at any time should they need to.
How do I get started?
To get started with your very own sports lottery, talk to us today.
